National SportsMall Realty is uniquely positioned because it is part of a larger ecosystem of affiliated companies that have spent more than four decades developing, owning, operating, and investing in businesses across real estate, hospitality, sports, technology, and human performance. Rather than approaching the SportsMall as a single development project, we draw upon decades of proven operational experience, established relationships, and complementary expertise from organizations that have successfully built and managed businesses throughout the United States.

Our foundation begins with Hall Equities Group, a private real estate investment, development, and property management company with projects in more than 30 states. Over the past 40 years, Hall Equities Group has developed and operated a highly diversified portfolio that includes retail shopping centers, hotels, multifamily housing, industrial properties, office buildings, self-storage facilities, sports venues, residential communities, and master-planned developments. This depth of experience provides the real estate expertise behind every SportsMall—from site selection and development to leasing, operations, and long-term asset management.

That real estate expertise is complemented by ZMC Hotels, a nationwide hotel ownership and management company whose experience operating branded, boutique, limited-service, and extended-stay hotels brings a hospitality-driven approach to customer experience, operations, and destination management.

SportsMall is further strengthened through COPA Innovation Laboratories, a holding company focused on sports technology, business innovation, and human performance. Through its investment arm, COPA Venture Capital, the organization partners with emerging companies shaping the future of sports and athletic development, with investments including Shoot360, PadelCity, SmashBox Golf, and other innovative sports ventures. These relationships provide SportsMall with direct insight into emerging technologies, consumer trends, and the future of youth sports.

Our experience is also grounded in day-to-day sports operations through COPA Soccer Training Center, one of the nation’s leading youth soccer training organizations. Operating high-volume training facilities has provided firsthand knowledge of athlete development, facility programming, customer engagement, and the operational demands of recurring sports participation—the very principles on which the SportsMall model is built.

Together, these affiliated companies create a powerful competitive advantage. The combination of real estate development, retail expertise, hospitality, sports operations, innovation, and investment gives National SportsMall Realty a unique perspective that few organizations can match. It enables us to develop SportsMalls that are not only successful real estate projects but also thriving destinations designed to serve families, support businesses, and strengthen communities for decades to come.